Aalborg Portland News Release 21^st June 2010

 

 

Aalborg Portland Day at the Danish pavilion in Shanghai World Expo 2010：

 

In the presence of APAQ’s esteemed guests including customers, top developers such as Venke and Greenland, Government officials, Tongji University representatives, Danish Government officials,  Mr.Ho Gib Ren (Managing Director) introduced group and company. This was followed by Mr. Lim Huck Lim (Senior S&M Manager) with a very interesting White Cement Technical presentation that provided important information on the multitude of applications for White Cement. Max Modesti, Senior Marketing Manager at APAQ, said of the event: " We are very pleased of being able to showcase our Aalborg Portland Group and its Chinese branch Aalborg Portland (Anqing) Co., Ltd. as well as our latest product, the Portland White Cement 52.5 in front of so many important and influential guests in this incredible setting at the Danish Pavilion in the company of the Little Mermaid. We at Aalborg Portland strongly believe that quality and innovation combined with dedicated service always brings rewards and this is the message we wished to promote today. The Aalborg Portland Architecture Contest, in cooperation with the Tongji University and BIG, is another effort we wish to support so that the advancement we have made in Denmark of a greener, more sustainable urban living can eventually be benefitted by all Chinese.

 

On this special day and in this special setting under the look of the Little Mermaid, APAQ formally announced the introduction in the market of their latest quality product: the P.W. 52.5 grade (Aalborg White Brand), which will gradually replace the P.W.42.5 grade. APAQ is the only producer of 52.5 White Cement in China, thus reaffirming its leadership position in the Chinese and export markets. APAQ also manufactures and distributes, P.W. grade 32.5 (Xianlu Brand) as well as decorative White Cements (Fada Brand). The catalyst for this achievement was its new plant, which started operation in December 2009 and, with its annual capacity of 600,000 MT, is Asia’s largest White Cement producer.

 

APAQ’s New Plant brings New Strengths:

 

1) Energy Saving: 30% additional energy saving compared to current levels of other White Cement plants in China.

 

2) Green Environmental Protection: Meets International GEP standards and it is recognized as a Green Building Material manufacturer.

 

3) Leadership: With its advanced technology, quality materials and professional management, APAQ is considered to be a leader and trend marker in Asia’s market.

 

The Aalborg Portland Architecture Contest：

 

Another important event happened during the Aalborg Portland Day. The announcement of the Aalborg Portland Architecture Contest !!

 

Based on the “envisioning the green building habitat of the future” topic, APAQ cooperated with Tongji University to organize the Aalborg Portland Architecture Scholarship Contest, which is co-sponsored by Bjarke Ingels Group, with the support of Danish Consulate Shanghai and Danish Ministry of Foreign Affairs. The participants will define KEY CONCEPTS of Green Building, also known as green construction or sustainable building, by creating structures and using processes that are environmentally responsible and resource-efficient throughout a building's life-cycle: from design to construction, operation, maintenance, renovation, and deconstruction. This practice expands and complements the classical building design concerns of economy, utility, durability, and comfort, by defining a list of ideas in relation with buildings and the city of the future, to generate a vision of this idealistic possibility.

 

The winner of the contest will have a 3 months internship at Bjarke Ingels Group with RMB30,000 and Economy return airfare Shanghai-Copenhagen sponsored by Aalborg Portland !!!

 

The deadline for proposals submission is Aug. 31^st 2010. The winner will be announced on 29^th Sep. 2010 during the Second Aalborg Portland Day in Danish pavilion - Shanghai

 

2010 World Expo.

 

Winner and Runner up projects will be exhibited at the Nordic Light House for the month of October.

 

APAQ is looking forward in giving their contribution and being a bridge between Danish and Chinese for the continuous growth of a Green and Sustainable Urbanization for all Chinese to enjoy a better life!

 

Danish pavilion Sponsorship:

 

APAQ’s relationship and cooperation with the Danish government has always been very strong. It is a very old company (established in 1889) in Denmark and was recently given the Heritage Status by the Danish Government. They felt that, having been present in the Chinese market since 2004, being one of the sponsors of the Danish Pavilion at the 2010 Shanghai World Expo was an ideal opportunity to support government efforts in promoting Danish Culture and Green Building expertise in China. The contribution as sponsor can be seen on the outdoor floor of the Danish Pavilion as it is made with APAQ White Cement.

 

As a cement producer APAQ is very conscious of the environmental impact of plant. APAQ therefore designed its new White Cement plant, which started operations in November 2009, making sure it had the lowest CO2 emission possible. APAQ is proud to say that its plant emits 30% less CO2 than any other White Cement plant in China and by international GET standard, APAQ products are considered Green Building Materials.

 

The theme for the pavilion is “welfairytales” and is based on the principle of that experience promotes understanding. The fairytales encircles around three main topics, namely tales of how Danes live, what Danes love and the future direction of Denmark. The first topic shows how Danes structure their daily life and how to create cities focusing on high quality life and sustainability. The second topic depicts what Danes sees as making life worth living and how urban planning can ensure opportunities for growth and happiness. The final tale shows the vision for a joint Danish and Chinese future, where cooperation within the fields of technology and knowledge can improve life in the cities of the future. APAQ relates to those tales as they are strong believers and supporters of urban planning that enhance quality of living and create opportunities. Together with their local partners they are sure to grow in the future, providing the best possible environment for a constantly improving life for all Chinese.

 

APAQ Slogan：

 

“Simply White!”

 

“Simply” by using “White Cement”, with modern technology, it can create countless exciting possibilities full of light, clear colors and beautiful consistent surfaces. This applies for large and small buildings, bridges, indoor and outdoor. “White” Cement is “Simply” the answer to all questions since it can be used for Artistic, Structural and Civil Engineering purposes.

 

History：

 

Aalborg Portland Group, with its over 100 years' history, is largest manufacturer of White Cement in the world and in China.

 

Aalborg Portland Group is owned by the Italian cement group Cementir Holding S.p.A. ,  with operations in 15 countries, over 3,800 employees and sales of Euro 1,152.1 million as of end 2008.

 

Since end of 2009, thanks also to new plant in Anqing (China), the Group has been producing more than 3 million tons of White Cement. This has allowed the Aalborg Portland Group to reach 20% world market share.

 

Aalborg Portland Group also produces and distributes Ordinary Grey Portland Cement and Ready Mix Concrete in Northern Europe.

 

Aalborg Portland (Anqing) Co., Ltd., (APAQ) part of the Aalborg Portland Group, was founded in November 2004. The plant is located in Anqing, Anhui Province with easy access to high way, waterway, and railway. The Company boasts abundant reserves and high-quality limestone resources. APAQ is ISO 9001:2000 certified and has a stringent production monitoring process in order to supply the local and overseas markets with the highest quality White Cement at competitive prices combined with a personalized and effective service. APAQ also has sales offices in Shanghai and Guangzhou.